(Washington, DC – Insurance News and Markets) – According to the National Association of Realtors, more than half of sellers’ agents say that staging a home decreases the amount of time a home spends on the market. This news comes from the NAR 2017 Profile of Home Staging.
“Realtors® know how important it is for buyers to be able to picture themselves living in a home and, according to NAR’s most recent report, staging a home makes that process much easier for potential buyers,” said NAR President William E. Brown, a Realtor® from Alamo, California and founder of Investment Properties. “While all real estate is local, and many factors play into what a home is worth and how much buyers are will to pay for it, staging can be the extra step sellers take to help sell their home more quickly and for a higher dollar value.”
Just 8 percent of agents who responded believe that it has no impact.
Staging a home can make it easier for buyers to visualize the property as their future home, while 40 percent are more willing to walk through a staged home they first saw online. This staging should be designed to appeal to a wide range of buyers. Some buyers’ agents say that properly staging a home can increase the dollar value of the home up to five percent.
Realtors representing both buyers and sellers agreed that the living room is the most important room in a home to stage, followed by the master bedroom, the kitchen, and then the yard or outdoor space. The guest bedroom is considered the least important room to stage.
When it comes to paying for home staging, 25 percent of the time the seller pays before listing the home. Twenty-one percent of sellers’ agents will personally provide funds to stage the home, while 14 percent of agents will offer home staging services to sellers.
Source: National Association of Realtors®.